In organic promotion, one of the characteristics that search engines are looking for is sites that grow from month to month with new pages for example Hub Security blog. Precisely because of this, in almost every site, even if it seems irrelevant to you, there will be a blog where various editorials will be published on a variety of topics.

This way we do not have to upload main pages unnecessarily, and can be “rioted” with a plethora of different topics. In the next article I will explain in more detail about the importance of the blog, and I will focus in detail on topics that will do kindness to your site and even bring you new leads.

The importance of a blog on the site

Google and all search engines love content, and they want a lot of it.

No matter how much webmasters talk to you about technology and come up with words that sound nice, at the end of the day, search engines love sites with quality content that gives its surfers added value. After all, through content the search engines can understand what the main word we are promoting.

A blog comes and says this – we have the main pages on the site where we promote the important phrases, let’s say with me: Google-sponsored promotion, digital marketing, content writing and so on. Now you can upload content articles that are not necessarily aimed at promoting a particular service.

You’re probably asking right now: “Wait, why would I come up with something that is not so relevant?”. To this end, the Convention has 2 main reasons:

Crawl rate – Search engines have robots that go between sites and crawl them. For example, they locate when we have uploaded a new page, or when we have updated an existing page. The more we load articles in an orderly and consistent manner, the more the search engines will increase the crawl rate. Higher scan rate, allows faster promotion.

Increasing authority – Search engines are looking for sites that are regularly updated and upload new content. For them it is interpreted as sites that are updated for their surfers and provide added value. It is not possible to increase the pages of the site through the categories, since it is natural that we will only have a number of services. That’s why a blog allows us to “go wild” and upload content without giving an account. Uploading articles regularly, raises the authority of the site and slowly promotes it in the search results.

Take advantage of your blog to your advantage

I’ll give an example on my dad’s site. My dad is a guitar teacher and I set up a website for him. Over time I have uploaded to it articles designed to give tremendous added value to anyone who loves to play the guitar or is considering learning to play. An article I wrote and gained momentum is an article that explains chords for beginners along with attaching a video where my dad plays and shows what familiar songs can be composed from the chords on which I made the guide.

This is one of the most important articles on his site – he brings in no less than 2,000 people a month. People get tremendous added value, are impressed, learn to play and some even decide that “if I learned that from the site, then I will surely learn much more from the teacher himself” and so they leave details.

Bottom line: The article did not provide a service, but provided added value and from there new inquiries that were converted into transactions. On the guitar teacher’s website, the main category pages promote a service like: teacher in city X, teacher in city Y, classes for children, classes for adults and so on. Precisely the article that did not talk about service, is the one that I consider the most profitable. So if it’s worth setting up a blog? Of course worth it! And here are some general ideas for articles that you should know about.

Article with tutorial

An article with a tutorial, equivalent to the article I demonstrated in the last paragraph regarding the chords.

People search for information on Google and if they find a good guide, then they will also come back to it a thousand and one more times and even recommend it to their friends.

Try to think of an article that can serve as a quality guide for surfers. Suppose you are a sushi restaurant, then the site’s blog posted an article that guides how to make sushi at home. True, you might shoot yourself in the foot, but if you tell surfers that it’s sushi prepared by your chef and thus hint at the fact that you’re a quality restaurant, you’ll slowly seep into their consciousness, and eventually they will want to come and taste.

Make the guide accessible and flowing – step by step, division into sections, photos and if you can also incorporate short informational videos (surfers prefer to watch than read).

Seasonal article

Suppose you are a performance portal that provides information on all the equal performances in Israel.

Even if it is raining outside now and there is a freezing wind, an article that centralizes all the regular festivals that take place every summer in the country, will still play in your favor. The article will slowly be promoted on Google whether in a targeted and targeted way or naturally, and when the relevant season arrives, more and more people will come in and get information from you.

Seasonal article

Suppose you are a performance portal that provides information on all the equal performances in Israel.

Even if it is raining outside now and there is a freezing wind, an article that centralizes all the regular festivals that take place every summer in the country, will still play in your favor. The article will slowly be promoted on Google whether in a targeted and targeted way or naturally, and when the relevant season arrives, more and more people will come in and get information from you.

Seasonal articles are an excellent tactic by which new inquiries can be obtained. This can also be demonstrated on travel agency websites. The travel agencies will promote themselves in an article that explains all the equal guided tours of summer, spring, fall or winter and so when the right season comes – these articles will suddenly come to life and bring you purposeful movement.

Current article

Good topical articles for offices that provide services where there are frequent updates or relevant topics that can be discussed.

For example, an accounting firm or a law firm, could upload an article to a blog where it discusses a particular change in legislation and what it means to its clients. A high-tech company can discuss various technological developments and tell about their impact. I as a webmaster can tell you about the latest algorithm updates and what are the conclusions of SEOs around the world.

Current articles can bring you traffic to the site, but what is most important in them is that they attest to our professionalism. Surfers who come to the site, go to the blog and see such an article, understand that these are professionals who do not give up for a moment and make sure to stay updated.

In conclusion

A blog is a great and effective way to raise the authority of our site in the search engines. However, it is important to utilize it not only for these purposes, but also and especially for imparting added value to the surfers.

When your surfers enjoy a greater added value, so you increase the chances that they will also be impressed and decide to receive service from you. Upload a variety of topics to the Hub Security blog and also make sure to follow the 3 topics I mentioned above – their business potential is tremendous.

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